Welcome to Fits by Lyfstyle (“Fits,” “we,” “us,” or “our”).
Fits is a product of Lyfstyle, which operates as a subsidiary of Delta Plex Media Agency (“DPMA”).
This Privacy Policy explains how we collect, use, and protect your information when you use fits.lyfstyle.
1. Information We Collect
We may collect the following types of information:
a) Information You Provide
- Name
- Email address
- Account details
- Profile information
- Content you upload (e.g. outfit posts, images)
b) Automatically Collected Information
- IP address
- Device and browser type
- Usage data (pages visited, time spent, interactions)
c) Payment Information
Payments are processed by third-party providers (e.g. Paddle or Stripe).
We do not store your full payment details.
2. How We Use Your Information
We use your information to:
- Create and manage your account
- Provide and improve the platform
- Personalise your experience
- Process payments and subscriptions
- Communicate updates, features, or support
- Prevent fraud and ensure platform security
3. Sharing of Information
We do not sell your personal data.
We may share information with:
- Service providers (e.g. hosting, analytics, payment processors)
- Legal authorities if required by law
- Internal entities within Lyfstyle and Delta Plex Media Agency
4. User Content
Content you upload (e.g. Fits, images, profiles) may be:
- Publicly visible on the platform
- Shared within the Fits ecosystem
You are responsible for what you choose to share.
5. Data Retention
We retain your data only as long as necessary to:
- Provide our services
- Comply with legal obligations
- Resolve disputes
You may request deletion of your account and data at any time.
6. Your Rights (UK & GDPR)
If you are in the UK or EU, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Object to or restrict processing
- Request data portability
To exercise these rights, contact us at:
📧 admin@lyfstyle.co.za
7. Cookies & Tracking
We use cookies and similar technologies to:
- Improve functionality
- Analyse usage
- Enhance user experience
You can control cookies through your browser settings.
8. Data Security
We implement reasonable technical and organisational measures to protect your data.
However, no system is completely secure, and we cannot guarantee absolute security.
9. Third-Party Services
Fits may contain links or integrations with third-party platforms.
We are not responsible for their privacy practices.
10. Changes to This Policy
We may update this Privacy Policy from time to time.
Continued use of Fits means you accept the updated policy.
11. Contact
For privacy-related questions or requests:
📧 admin@lyfstyle.co.za