Terms of Service

Welcome to Fits by Lyfstyle (“Fits,” “we,” “us,” or “our”).

Fits is a product of Lyfstyle, which operates as a subsidiary of Delta Plex Media Agency (“DPMA”).

By accessing or using fits.lyfstyle, you agree to these Terms of Service (“Terms”). If you do not agree, please do not use the platform.


1. Overview

Fits is a digital platform that allows users to discover, upload, and interact with fashion-related content, including outfits (“Fits”), collections, and style inspiration.

Fits is owned and operated by Lyfstyle, a subsidiary brand under Delta Plex Media Agency (DPMA).

These Terms govern your use of:

  • The Fits website and platform
  • Any related services, features, or content

2. Eligibility

To use Fits, you must:

  • Be at least 13 years old
  • Have the legal capacity to enter into an agreement
  • Provide accurate and truthful information

If you are under 18, you must have parental or guardian permission.


3. Your Account

When you create an account:

  • You are responsible for maintaining the confidentiality of your login details
  • You are responsible for all activity under your account
  • You agree not to share or transfer your account

We reserve the right to suspend or terminate accounts that violate these Terms.


4. User Content

You retain ownership of any content you upload (“User Content”), including:

  • Images
  • Outfit posts
  • Profile information

By uploading content, you grant Fits (including Lyfstyle and its parent company, DPMA) a worldwide, non-exclusive, royalty-free license to:

  • Display
  • Distribute
  • Promote
  • Feature your content on the platform

This includes use for marketing and promotional purposes.


5. Content Guidelines

You agree not to upload or share content that:

  • Is illegal, harmful, or misleading
  • Contains hate speech, harassment, or discrimination
  • Infringes on intellectual property rights
  • Contains explicit or inappropriate material

We reserve the right to remove content at our discretion.


6. Payments & Subscriptions

Some features of Fits may require payment (e.g. premium access, subscriptions).

By purchasing:

  • You agree to the listed pricing and billing terms
  • Payments are processed through third-party providers
  • Subscriptions may renew automatically unless cancelled

We do not guarantee refunds unless required by law.


7. Platform Usage

You agree not to:

  • Attempt to hack, disrupt, or overload the platform
  • Use bots, scripts, or automated systems without permission
  • Copy, scrape, or exploit platform content without authorization

We may restrict or terminate access for misuse.


8. Intellectual Property

All platform elements (excluding user content), including:

  • Branding
  • Design
  • Code
  • Features

are owned by Lyfstyle and/or Delta Plex Media Agency and protected by intellectual property laws.

You may not reproduce or distribute them without permission.


9. Termination

We may suspend or terminate your access if:

  • You violate these Terms
  • Your use harms the platform or other users

You may stop using Fits at any time.


10. Disclaimer

Fits is provided “as is” without warranties of any kind.

We do not guarantee:

  • Continuous availability
  • Error-free performance
  • Accuracy of user-generated content

Use the platform at your own risk.


11. Limitation of Liability

To the maximum extent permitted by law, Fits, Lyfstyle, and Delta Plex Media Agency are not liable for:

  • Indirect or consequential damages
  • Loss of data, revenue, or opportunities
  • Issues arising from user content or third-party services

12. Changes to Terms

We may update these Terms at any time.

If we make significant changes, we will notify users. Continued use of the platform means you accept the updated Terms.


13. Governing Law

These Terms are governed by the laws of the United Kingdom.


14. Contact

For any questions or concerns, contact us at:
📧 admin@lyfstyle.co.za


15. Creator & Style Content Disclaimer

Fits is a user-driven platform. We do not verify:

  • Authenticity of outfits
  • Brand affiliations
  • Pricing or availability of items

Users are responsible for their own decisions based on content.